Organized and registered with the Securities and Exchange Commission under Registration Number CS200310550 in the last quarter of 2003, Health Code International Corporation pioneered the mineral drops supplement in the country’s multi-level marketing industry by launching its flagship product, HCI CMD (Concentrated Mineral Drops from our global partner, Mineral Resources International, Utah, U.S.A.) in early 2004. Consequently HCI’s tagline: “Our Home Our Future” came into use and full operations commenced thereafter. Towards the middle of that year our product users and distributors began increasing by the thousands as the product gained strong market acceptance. Consequently, CMD stockists sprouted rapidly in different parts of the country that made its product and services more accessible to regional markets. A full system of marketing activities was established which was primarily designed to meet the local requirements of future users and distributors, the growth needs of existing members, and also reward mechanisms for the achievements and contributions of the members to the company’s mission. That same year also saw the recognition by some award-giving institutions in HCI’s and its product CMD’s impact in the Philippine market. As the year closed, HCI members, distributors and stockists converged in their chosen venues to celebrate and thank for the success they reaped and to welcome the coming year 2005 and it became a tradition every year-end that follows. The momentum gained in 2004 intensified during the following year 2005. With more users and distributors pouring in from different parts of the country, more stockists’ areas were opened, more leaders blossomed, and more activities conducted. That year will also best be remembered by the holding of the First National and Regional Conventions and MRI Forums with top executives from Mineral Resources International as guests and resource speakers. Also, the need to reinforce its product awareness campaign was so strongly felt that some product information details were incorporated into the company’s publication – the Drop of Life Newsletter. It was also in 2005 that HCI launched its first Travel Incentive Promo for all stockists, leaders, and distributors as part of its performance reward programs.
The following year 2006 HCI multiplied its programs and activities in terms of areas covered accompanied by a steady growth in its share in the market. Such growth and expansion saw the need for HCI Marketing executives to review and upgrade existing marketing programs that would address the growing needs of the clientele in the regions. Thus, the program of developing and deputizing regional sales managers (RSMs) and business development coordinators (BDCs) from the ranks of HCI leaders was implemented. Such move spared HCI’s Training staff of the inconvenience of going out to regions and staying away from home and office most of their time. Also, the lucky qualifiers to the First Travel Incentive Promo were sent to the USA and China for an all-expense paid tour. The success of that year’s travel promo inspired HCI management and distributors to make it a yearly activity and it became a regular part of HCI’s calendar of events.
In 2007 new players in the multi-level marketing industry made their first attempt to crack the mineral drop supplements market. With aggressive marketing and compensation plans and expanded product lines these newcomers began wooing a number of HCI business leaders and users for their market base albeit unsuccessfully. Our HCI distributors and HCI CMD users rallied behind our company that was manifested by the increase in network production and additional stockist centers that opened in the Northern Luzon and Central Mindanao regions. This strong product and company loyalty was and will remain as the offspring of HCI’s patient and systematic planning and an honest-to-goodness implementation of all its marketing plans and programs that in 2008 despite the threats posed by these competitors HCI continued making big strides in the market. That year witnessed more blossoming leaders, the home-coming of some of its former distributors who were once led astray, and more rewards and recognitions received from prestigious award-giving institutions.
At the beginning of 2009 HCI geared itself towards upgrading and modernizing marketing plans and programs all aimed at coping with the demands of the times and galvanizing stronger links with its strategic partners and penetrating more markets. More specifically it began making use of cyber technology to provide its clientele easy access and expedite business transactions. It expanded its product line by introducing another food supplement from MRI carrying the brand name “HVMin” - a food supplement for the bones, joints, and ligaments.
By the beginning of 2010, HCI has virtually put into place the programs and systems needed to meet the demands of its ever-growing market for the next five to ten years.